Adrenaline
Rebranding an unique bar inside Hong Kong Jockey Club
Adrenaline is a restaurant situated within the Happy Valley Racecourse in Hong Kong. Beyond offering fine cuisine, it introduced innovative touch-screen betting terminals (i.be.u) in 2012. This initiative was undertaken to align with the Hong Kong Jockey Club's strategy of appealing to a younger demographic, resulting in a refreshed brand image for the venue.
Our comprehensive branding solution encompasses logo design, advertising, display stands, stickers, and accessories. This, coupled with a new interior design and live band performances, provides a revitalized betting experience for horse racing enthusiasts.
Branding
Design System
Advertising