Soup Up
Branding project of a new instant Chinese soup brand
SoupUp is a local company specializing in the production of Chinese soups. The brand name, derived from the well-known phrase 'Remember to drink soup,' not only makes the product easy to recall but also evokes feelings of family and maternal love.
Given that the primary market for Chinese soups is the younger generation, the packaging design features bold color contrasts and a strong sense of style. This approach aims to break away from traditional perceptions of Chinese soups, positioning the brand as more fashionable and youthful.
Branding
Design System
Packaging